ASAP-FITNESS is a young, dynamic and fully qualified UK Partnership based in Newcastle upon Tyne.
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Welcome to ASAP Fitness
ASAP-FITNESS is a young, dynamic and fully qualified UK Partnership based in Newcastle upon Tyne. We are Carolin and Stephen, a couple devoted to a healthy living and healthy mind to help you create a better sense of well being and standard of life.
Our aim is to help you enjoy training and achieving your goals, whilst giving you the convenience of choosing to train at home, at work or in a gym.For us there is nothing better than seeing you with a smile on your face at the end of our program, feeling good about yourself on your way to achieving our goals.
Stephen, weight loss specialist and nutrition expert, can be your Personal Trainer. No matter what shape, size or age you are. He will take your lifestyle into consideration, tailor a unique and fun program for you and give you the motivation you need to ensure that you not only achieve results quickly, but you are also able to maintain them. Stephen will constantly re-evaluate your performance and fitness level to help see yourself improve and set new goals as well as sticking to your life style alterations.
Personal Plans
Food adverts in your magazine: how healthy are they?
At a time when many of us are thinking about how to get rid of a few extra pounds, research at Newcastle University has shown that even the magazine you read may affect how healthy your diet is.
In the first-ever study of food adverts in UK magazines, researchers found them filled with sugary, salt-filled options often contradicting the health messages the articles were trying to put across.
Dr Jean Adams, lecturer in public health at Newcastle University, who led the study explains that nearly every magazine contains advice on a healthier lifestyle, yet the study found the food adverts were for products high in sugar and salt and low in fibre such as ready meals, sauces and confectionary.
Obviously, it is up to each of us to decide what we eat but if we are constantly bombarded with images of unhealthy food every time we pick up a magazine then we are going to be swayed in what we choose.
It means that women sitting down to enjoy the treat of a cup of tea, a chocolate bar and a magazine may unwittingly be tempted to an even unhealthier diet.
What is in the ads?
Newcastle University researchers collected and compared data on the nutritional content of the foods advertised in 30 most widely-read weekly magazines during November 2007.
A detailed nutritional analysis of the foods in the adverts found that the products advertised were generally much higher in sugar and salt, and lower in fibre than the World Health Organisation (WHO) recommendations.
The study published online today in the European Journal of Public Health shows that over a quarter of the food adverts (25.5) were for ready-meals, sauces and soups which tend to be high in salt and sugar.
Almost one quarter (23) of the foods advertised were categorised as containing fat or sugar including products such as ice-cream, chocolate bars, sweets and full sugar soft drinks. Government guidelines recommend these should be eaten only sparingly. More of these adverts were found in magazines with a higher proportion of women readers or readers of a lower social class. In contrast, very few of the ads, only 1.8, were for fruit and vegetables and these were mainly in high-end magazines.
Dr Adams says that health bodies and the government are trying to encourage all of us to eat a healthier diet, yet we found that many of the magazines, especially those targeting lower-income families are full of adverts promoting food that is largely unhealthy.
Families are facing so many social pressures that it is a constant battle to stay on the right track when choosing and preparing meals and these adverts are doing little to help.
Service Categories
Mens Health, Nutrition, Personal Trainers, Weight Loss, Womens Health
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